PMM Take-home Exercise (Community and Lifecycle) at Spendesk
Case study: PMM, Community and Lifecycle
Task 1: Customer communications strategy
- How would you go about developing the customer communication strategy?
- What key elements would this include?
- How would you decide the timeline of when to communicate what to customers?
Task 2: Negative communication
Imagine that due to the global paper shortage, Spendesk is late in sending out physical payment cards to new customers (we don’t have the paper packages for the cards). This is unfortunate as it negatively affects customer experience early on. We are not sure when the issue will be resolved. Can you: