Paid Content Preview Analysis at Reforge
- Since mid-June, we added previews of programs, lessons, projects, and concepts to the dashboard for applicants and accepted users.
- Since all resources were live (Aug 1), previewers had a +[redacted]% apply to pay CVR compared to users who didn’t view previews (XX% higher for accepted previewers vs accepted non-previewers).
- The most popular resource is programs, and the top converting programs were Growth Series and PM Foundations, potentially signaling a widening of our audience to more junior professionals.
- We expect to continue this track through exploring a free trial.
What was our original hypothesis?
Increase the conversion of accepted users by driving them to previews of content behind the paywall (programs, lessons, projects, and concepts).
What did we do?
- Added previews of programs, lessons, projects, and concepts to the dashboard for applicants and accepted users.