Nutrition Assistant PRFAQ at Amazon Alexa
The purpose of the document is to explain our North Star for Alexa as a Nutrition Assistant and our plan to build and iterate to achieve this vision. We will also share our learnings so far which shaped our mental model towards the North Star. Today, we want your directional inputs on 1) North Star vision, 2) where we need help and 3) our plan to build the initial set of experiments.
A typical human nutritionist evaluates the client’s nutrition needs, helps them plan their meals, offers latest nutrition updates and helps them track their nutrition to achieve their health goals. Along these lines, our vision for Alexa as a Nutrition Assistant is to help customers 1) shop healthy by offering right product recommendations 2) make informed choices by offering nutrition information during meal preparation and grocery shopping 3) stay up to date on nutrition with proactive advice across all Amazon surface areas all the while tailoring to their individual needs.
1. Product Discovery based on Nutrition – Customers go through several “micro-journeys” in their overall health journey when they are constantly on the look-out for nutritious choices when they are planning their meals (“what are some foods to boost my immunity?”), cooking (“how can I make gluten free pizza?”), shopping groceries (“what are some good keto snacks?”), cleaning out their refrigerator (“What are some vegan alternatives to regular milk?”), packing kid’s lunches (“how to add more veggies to this picky eater’s lunch?”) and more. Alexa will inspire customers with nutrition based product recommendations on whatever Amazon surface area they are on, help discover products and transition to their shopping actions smoothly.
2. Nutrition Information on Shopping Journeys – Customers are curious to learn about what to buy and once they decide on what to buy they seek more information on products and often don’t know how to seek the right information. Alexa will help customers with relevant information on different points of their shopping journey.
3. Proactive Nutrition Advice – Alexa will update customers proactively on nutrition updates, trends and advice in different Amazon surface areas that will enable customers to turn to Alexa habitually for trusted nutrition advice.
Alexa will understand customers’ unique dietary preferences and nutrition needs and offer personalized experiences. Alexa will establish herself as a trusted Nutrition Assistant by presenting information from credible sources.