New product strategy map at LinkedIn Sales Navigator
Contributed by: Sachin Rekhi
Situation: Our team at LinkedIn was trying to create a new product for sales professionals (essentially product expansion). Before we dove into building, we wanted to pressure test our assumptions around our product strategy (documented below). Some of these beliefs came from things we knew from users of “regular’ LinkedIn, and some came from early user research; however, we had varying levels of conviction in them.
What we did after: After this first step of documenting our hypothesized product strategy, we used more targeted customer interviews and other validation techniques to get to even more conviction on what we should build, before we went ahead and built an MVP.