New feature product spec for viral invite at Reforge
Our customers aspire to have a big impact on their company and want to leverage Reforge concepts in their pitches to their teams and company. This is challenging because the rest of the company may be unfamiliar with Reforge, an individual framework, or lack access to the material.
Our customers tell us it’s hard to keep up with attending our live events, consuming content, applying it to their own company, and doing their full-time job. In order to maximize their impact at work, they have to carve out time to think through the material at a deep level, apply it to their company and context, and propose new features/strategies/directions for their product.
“I want to change my team’s Q2 priorities to activation from a viral invite feature, but they aren’t taking Reforge with me. I feel like we are speaking different languages sometimes and I wish they had enrolled in the cohort with me” - Senior PM at Figma
It’s hard for our customers to convince their colleagues if their company isn’t familiar with Reforge terminology, frameworks, and the credibility of our material. Educating people inside their company with the concepts in Reforge adds more work and reduces their ability to drive real and meaningful change. If their coworkers already respect Reforge and know the terminology and frameworks they can focus on evaluating the proposal rather than “coming up to speed”.
Reforge customers love our cohort-based programs, our community, and our deep and thorough material. We have strong word of mouth from happy customers, but the only way today to truly understand how great Reforge is to pay for it and get started. We don’t have a free trial, freemium, or gated experience prior to paying. Reforge costs thousands of dollars so it is a big leap of faith we are asking users to make when they purchase Reforge.
It is challenging from a marketing perspective to understand who someone is, what they’re working on, who they’re working on it with, and what the urgency level is of that initiative. It is really hard to simply communicate the jobs and companies we serve, all of the programs we offer, and all of the content contained in our programs.
Customers are already sharing our material at their company when it’s most impactful: as they’re working on important projects that can benefit from our material.