Localization Checklist by Kristina Gibson
This checklist was built initially for a client looking for expertise on their international strategy. After realizing many other companies had similar questions, it was refined and shared more broadly. The checklist helps to discover parts of the company and product that need work for a company to expand into other countries.
Global expansion notes
A general guideline of foundational internationalization items.
This checklist can be useful throughout your expansion, but typically is best used in the beginning to determine an initial list of items to update. From there, your teams can use your current product development or business processes to track (like a product spec to update a landing page for expansion, a JIRA ticket in a sprint)
Items that need to be modified from an engineering standpoint, if done properly, this will allow you to expand more easily into markets. It is the technical work to handle local specific needs, and in the future localization and translation. This list is an example of the places where changes may be needed. In a lot of cases, going through each piece of the product experience will help to identify requirements.
The benefit of this list is it will also help prompt you to think of other changes in your product or business. For example, when looking through your help center you might realize you have a dedicated phone number that is a 1-800 format and operates only in US hours. Or, you might see how you automatically add sales tax specific to a state. This will help broaden the scope of the work to be done to make your expansion successful.