Jobs to be Done User Research Guide at Replit
Jobs to be Done Interview Guide
For generating large interview campaigns where you need to source difficult to find users, use this guide.
Why we do interviews?
To combat the increasing perception gap of what/who our users do/are along with why they do the things they do
The data can only tell us "what" the user is doing and a limited understanding of the "why" User Research adds context and understanding behind the data that we see at an aggregate level.
How do we do interviews?
A jobs to be done is best explained by