Interactive Video GTM Strategy at Vimeo
Business Objective: Drive new revenue and expansion revenue. ~$XM in new ARR by EOY ‘22 ($Xk in 1H, $XM in 2H; net new customers and account expansion) ([Redacted Wirewax ARR Model])
Industry Context: As we continue to evolve as a video marketing platform, we must expand our offerings to meet the demands of the market. In terms of interactive content trends, we know that:
- Interactive video boosts engagement by 5x compared to traditional video content (IPG Media Lab)
- Interactive content generates 2x the conversions of passive or static content
- 62% of B2B marketers use interactive content (2019)
- 77% of marketers say that interactive content has “reusable” value, which translates to repeat visits and multiple brand interactions.