This Google sheet gives an overview of how I track Instacart performance while spending 6 figures a month on the platform. It tracks the main KPIs and it shows the different ratios to see how the platform is performing.


Note: these numbers are illustrative and do not represent Kettle & Fire's actual metrics.

SP = Sponsored products.
Here we check for attributed sponsored products units sold (visible in the Instacart dashboard)

You can check this inside Instacart dashboard > customer insights > sales and marketing share.


Here you see total (attributed + organic) units sold.

Niccoló Gloazzo

This Google sheet tracks our main growth KPIs and efficiency ratios to see how the platform is performing at scale.

This Google sheet gives an overview of how I t

Note: these numbers are illustrative 

Instacart Growth Model from Kettle and Fire

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