Head of Growth Marketing, B2C Job Description at Buffer
You will have a sizable impact on the growth of [Company Name]— how we create a high-converting, highly-polished website experience; how we understand and optimize our marketing levers to unlock growth; and how we approach pricing and monetization so that we’re perfectly positioned for the needs of our customers.
Ultimately, we want this role to make a positive impact on LTV. Since LTV can be a lagging indicator and is influenced by many factors and many teams, we will look at leading indicators and secondary metrics as goals. These include:
- Visitor-to-signup conversion rate
- Trial conversion rate
- Activation rate
- % of engaged customers, at-risk customers, churned customers