GTM Plan at Skywriter Systems
Skywriter Go To Market Strategy
Business has always run on content. But now we’re drowning in it. As the importance of content has increased, it’s volume and variety have grown even more. And, it’s everywhere. Multiple clouds, apps, platforms, devices, websites, and whatever comes next.
It’s a time consuming and tedious task to even know what you have, let alone find it and use it. Businesses that don’t deal with content well are simply not able to monetize it well.
And, businesses that are required to manage content—those in regulated industries, for instance—face an even tougher challenge. For them, failure means exposure to huge risks.
The “content problem” is evergreen and gets worse every year.
Skywriter is the first tool specifically designed to manage content. Any content from anywhere. Combine YouTube videos with original articles and the latest product updates and publish it as a package in moments. To everyone or specific groups.
It automates much of “content operations.” As labor is no longer needed for the mundane/routine tasks, the costs decline, the process accelerates, and content operations becomes a reliable business asset.