Growth experiment template from PLGeek
Growth Experiment Template from PLGeek
What do we intend to do, and what are we trying to learn by running this experiment?
We want to <do this thing in the product> for <this group of users>. We hope to improve <this metric>, and do no harm to <this metric>. When this experiment concludes, we hope to have learnt <learning objective>*
What is our hypothesis? This should be grounded in some prior data (qualitative and/or quantitative) to maintain experiment quality and avoid reliance on opinion.
*A great format to use is: