This is a panel interview I recently completed. It's really "THE" interview assignment for product marketers. At its core is "how do you put together a GTM for an early product line and get to that first $1 million?"

These are the specific questions I got as part of the assignment. The speaker notes you can see which questions I'm addressing. This gives anyone using this an idea of what to include or not include.

I spent maybe 2 days, about 10 hours, preparing this assignment. They wanted to see how I think with this one. Sometimes assignments provide more specific requests, like "work on messaging."

On this slide, I was articulating the pillars I would work through as I'm doing a GTM strategy. This leads to slide 4.

I looked at the target market and competition on slide 3 and here look at market opportunity. In my original file, I included statistics. That's why you see references to Gartner Magic Quadrant, it provides validation. Then I looked at the top three competitors and used sites like G2 to fill in relevant info.

Here I talk about which teams we need to be involved with. To be successful, I need to work with all these teams across the company, from product to sales, marketing, etc.

Then I look at the stages of the buyer journey and what activities and content we'll need.

This is applied to a B2B SaaS company, but overall this should be consistent for most products. You'd obviously change this based on the company, maybe you don't have a sales team, for example.

Item 6, the 30-90-180 day metrics, are really important. Many times when we launch something, as soon as it's done we're starting to launch something else. This framework helps to ensure we're taking time to evaluate each launch after it's done.

Here are some specific things you can track to measure the success of product launches. These help us stay accountable.

I wrap the presentation with a little about me and “why me” for this role and tie back to how the company values align with my personal values. This is how I created my picture perfect introduction - more on that 

I always stop myself on every slide to ask for questions, because I really want this process to be a conversation. So I like to ask if I'm missing anything because I've only spent so much time on this presentation, where the panelists have so much insight and experience.

Div Manickam

I recently completed this product marketing assignment for a job interview. It really is “the” PM assignment and is a good framework for presenting how to prepare a GTM strategy.

Go to Market Take Home Assignment for B2B SaaS Company

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