Let's say that the north star metric at your company is monthly active users. By active, we mean that a user watches at least one meditation in a month (rolling 30-day window).

Now if we have 100+ events for all the meditations, then we have to see if a user performed any event from all of these 100+ events. This will require a lot of time to put 100+ events in your query (for SQL query, a workaround is to use LIKE function if you have similar naming convention) or events list (depends on what analytics tool you are using) and it will be more complicated once you start doing more advanced analysis.

To convert from 100 to 1 events is actually very easy and convenient. You just need to create one event that records multiple parameters/properties. So in this example, one single event is meditation_played. And all the information related to the meditation is passed into the property value.

Not all of these companies used too many events. At ROFL, I created the tracking strategy from scratch, so I tried to make it relevant and easy (in a way that a new team member can also understand without any help). And at Sabr, I discontinued/deleted the old events and started my own.

Different teams are using the event tracking sheet to understand events. A single point of source has made many people's lives easier.

The tracker gets updated as new features are added to the app.

Much easier to track metrics like MAU, retention percentages, etc. As of now there is a single event to track the activity (instead of 100+).

Ahsen Waheed

This strategy allowed me to simply event tracking for numerous companies, including Sabr as seen here.

In today’s data-driven world, data tracking and analysis are essential for staying relevant and driving growth.

Companies often fall into bad tracking habits, such as tracking excessive metrics or focusing on the wrong ones, resulting in poor decision-making. Conversely, adopting good tracking habits involves tracking the right metrics, setting clear goals, and regularly analyzing data to make informed decisions that support success.

. And that too with different name. For example, I have came across a company(Sabr) which have event for almost every meditation i.e. 

. This could easily be managed with a single event and event properties could be used for song details 

I am sharing my take on how to avoid the data tracking mistakes and be on the right path.

Step 1: Define clear objectives and KPIs 

Step 2: Identify relevant events and properties

Step 3: Implement a robust analytics solution

Step 4: Ensure data accuracy and consistency

Step 5: Track “Decisions Made Without Data”

These are the 5 steps which helped me build the right event tracking plan documents for companies like 

This is the event tracking plan document which I created at Sabr ( A guided meditation app for muslims)

Event Tracking Simplification Strategy at Sabr

Event Tracking Document at Sabr

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