The goals were provided by the hiring team, and I identified the right objectives that align with the company goals to ensure that the marketing efforts are directly tied to business success.

The hiring team asked that I share my approach to building the lifecycle marketing framework based on the two goals, and provided some insights into some of the main challenges that the team was facing.

The team provided positive feedback overall, the only comment was that the plan of launching a personalized multi-channel onboarding program in 30 days is an aggressive timeline.

The team mentioned that historically the brand has only communicated with users via email, and the intention is to introduce more channels going forward.

This segmentation slide generated a lot of interest, as historically the brand used a different approach when thinking about user segmentation.

Mirela Cialai

This is a CRM strategy I built for a fitness subscription service as part of their interview process.

The goals were provided by the hiring team, and I identified the right objectives that align with the company goals to ensure that the marketing efforts are directly tied to business success

CRM Strategy Interview Assignment for Fitness Subscription Service

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