I sent this email out when I was building Linkedin Sales Navigator. Since it was a new 0-1 product, we needed to recruit the right participants to validate the riskiest hypotheses within this new product. We sent it out on a rolling basis until we got to 4-6 relevant participants per audience segment.

Your response rate goes up as you get closer to a high-severity problem statement. If you’ve succinctly captured a burning problem for your potential prospect, they’ll be more willing to take the call because it matters to them.

Best things about this email: it’s quickly readable, centers the hypothesized pain point of sales prospecting, and emphasizes conversation over selling a product.

Sachin Rekhi

I used this email template when building LinkedIn Sales Navigator. By making this email quick and readable, as well as focused on a problem that was impacting our customers, we were able to find participants. 

Initial Outreach for Research Participants

We're contemplating a new product at LinkedIn dedicated to 

helping sales professionals improve sales prospecting.

, would you be willing to share your experience with us? We’re not trying to sell you a new product, just conducting customer interviews so we can build the best possible product for professionals like you.

Contact Email for Research Participants at LinkedIn Sales Navigator

Initial Outreach for Research Participants

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