Browser Plugin GTM Plan Interview Assignment at Beaconstac
- Drive adoption of ‘Bulk QR Code upload via Google Sheets’ feature by X paying users in a quarter (arbitrary).
Secondary Objective -
- Source revenue creation to ‘Google sheets to create Bulk QR code’ feature being the main attraction feature.
- On Secondary Objective -
- This refers to the share of customers acquired in the quarter which can be attributed to this particular feature being the hook for the paying customer.
- Interaction with assets created for this particular campaign as first-touch with the brand will be a good way to measure this.