Brand Marketing Manager Job Description at Oyster
You will shepherd the [Company] brand, developing and executing a brand strategy that creates lifelong customers and fans. Thanks to you, people know the [Company] brand, love the [Company] brand, and feel a connection to the purpose we serve.
Successful brands are those that develop relationships. We measure this through engaged audience metrics — we want to see our audience scale, sustainably, by ensuring that we’re building a brand that encourages interaction. Specifically, your goals might take the form of:
- % of active, engaged audience
- Email opens / clicks, podcast listens, social engagement rate
- Positive brand mentions, branded keyword searches, and referral / website traffic
- As the role grows, additional goals may appear for share of voice, aided / unaided recall, and brand sentiment.