Automated Free Trial Process in HubSpot
Post-cohort Free Trial Play
We will continue to use this process for post-cohort asset pack campaigns, and will also use it if we ever choose to offer a free trial of our teams product through our website. A future iteration we are proposing is to drop the trialer into a warm nurture sequence at the end of the trial if they don't engage with sales outreach.
People in five programs will be getting post-cohort asset packs so they can circulate their learnings internally. In the email, there will be a link where their colleagues can request a free one week trial.
Generate free trials to start new biz / expansion conversations. Circulate Reforge learnings / quality internally.
This process will help automate some of the free trial legwork, help the end user get started quickly in the platform, and automatically follow up with them for next steps after the trial.