Recap business unit. Got an additional resource for the team because of it.

What was effective in making the case? This was compartmentalized as leadership as a thing that was not a top priority for the business. We needed to show ownership and command of the context. Important to show the growth, explain the context for churn, and really clearly outline the things we could do.


Having an appendix was actually really useful.


Matt Bilotti

After I began heading up the Startup Plan at Drift, I knew that I needed to clearly communicate to leadership both its potential and my team’s ownership of the context.

What was effective in making the case

Annual Review and Plan for Startup Business Line at Drift

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