AI Subject Line Generator by Mailmodo
2023 has been the year of AI. It has revolutionized every aspect of modern workflow, including email marketing. We realised we could help email marketers get better results in less time if we integrated AI at the right stages of the email production process — writing subject lines being the most important.
We built an AI Subject Line and Preheader Generator inside our product, Mailmodo, to help email marketers overcome writer’s block, find good inspirations, and boost their efficiency. The benefit of this tool was clear based on the usage and customer feedback.
Next, we needed a way to break the news publicly about Mailmodo’s AI capabilities. As a result, we decided to open our well-received AI Subject Line and Preheader Generator to the public, including non-customers. For the launch, we named it OpenHigher AI, a play on the trending movie and, of course, the value proposition of better open rates. OpenHigher AI is the public version of Mailmodo’s in-app AI Subject Line and Preheader Generator.
We built OpenHigher AI to showcase Mailmodo’s AI capabilities with a goal to drive product sign-ups. Through this tool, users could actually try out the Mailmodo AI and decide for themselves if they wanted to access the rest of the AI features in the product. For us, this generator is a foot-in-the-door product marketing resource.
A secondary goal is to implement the learnings from this tool inside the product to improve the quality of subject lines there.